What’s Trending in B2B Marketing: How Data & Content Power a Personal Touch
The mark of a great brand is the ability to create a personalized experience that B2B buyers reward. But the more personalized an experience is, the more buyers expect from that brand — more personality, more consistency, more interaction, more responsiveness.
How can brands and B2B marketers juggle it all?
Tune in as B2B marketing experts from ON24, NetLine, RollWorks and Parmonic show you how to use creative content and insightful data to build a personalization playbook that works.
In this webinar, we’ll discuss:
- The power of consistency, immediacy and novelty in a personalization strategy
- How to use data, content and unique channels to craft experiences with a curated and personalized feel
- Tips for creating connections with your buyers through channels, content and engagement
Managing Director, Market2Marketers
Sr. Marketing Manager, Partner Programs, ON24
Chief Strategy Officer, NetLine
Director, Communications and Content, RollWorks
Cofounder & CEO, Parmonic