The Anatomy of a Successful Digital Event: ON24 Experience
As marketers, our sales teams rely on us to generate pipeline. But simply hosting virtual events is no longer enough. It’s how we engage and connect with our audiences that makes the difference between names on a list and would-be customers.
Join us where we’ll go behind the scenes of our recent event, “The ON24 Experience,” and show you how we created a cohesive, engaging experience that put our attendees on a one-way path to purchase.
You’ll see how we:
- Built engagement into every element of the experience
- Used data to spot hot leads and hidden intent signals
- Sparked instant 1:1 sales conversations
- Continued driving engagement after the event with on-demand event tracks and personalized follow-up
Myth busting “digital fatigue” one awesome experience at time. Watch now.
Senior Director of Corporate Marketing, ON24
Senior Director, Demand Generation and Operations, ON24