Rethinking ABM: Outperforming the Market in the World of AI
There’s no arguing that account-based marketing (ABM) is a critical strategy for B2B results. But, with the rise of AI, it’s possible to accelerate and scale ABM like never before — and this latest report from Momentum ITSMA and the ABM Leadership Alliance shows how the best companies are doing that.
Download, “Rethinking ABM: Outperforming the Market in the World of AI,” to discover how ABM leaders are approaching the opportunities that 2024 offers.
Based on an international survey of more than 200 ABM leaders and practitioners, this report reveals the latest market trends and what companies are doing about them.
- What separates top-performing ABM programs from the rest
- The top priorities, plans and approaches for ABM in 2024
- Generative AI and other tech changes to put on your agenda
- Which challenges and opportunities are on the minds of marketing leaders
- The capabilities you should build and develop for future success
- Strategic recommendations for 2024 and beyond
Make sure you’re not left behind. Download the report now!