Ready for Growth: The State of Digital Maturity in B2B Marketing

From generative AI to the rise of millennial decision makers,  B2B marketing and selling is changing at a faster pace than ever before. 

So, how can companies adapt their digital marketing plans to drive results today, while building a strategy that’s resilient to whatever lies ahead?

To find out what differentiates top-performing, future-ready teams, ON24 conducted a global survey of over 1,300 marketers in 16 countries and uncovered key factors for advancing digital maturity and revenue growth, including:

  • How marketers rate their current digital maturity across regions and company size
  • The impact of digital engagement on business performance and opportunities to improve
  • How regions are executing on ABM and personalization strategies 
  • Ways businesses are leveraging engagement data to drive sales and marketing alignment
  • Common traits of successful martech stack implementations and management

Learn how you can future-proof your marketing and build a foundation for growth – download now!

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