Ready for Growth: The State of Digital Maturity in B2B Marketing
From generative AI to the rise of millennial decision makers, B2B marketing and selling is changing at a faster pace than ever before.
So, how can companies adapt their digital marketing plans to drive results today, while building a strategy that’s resilient to whatever lies ahead?
To find out what differentiates top-performing, future-ready teams, ON24 conducted a global survey of over 1,300 marketers in 16 countries and uncovered key factors for advancing digital maturity and revenue growth, including:
- How marketers rate their current digital maturity across regions and company size
- The impact of digital engagement on business performance and opportunities to improve
- How regions are executing on ABM and personalization strategies
- Ways businesses are leveraging engagement data to drive sales and marketing alignment
- Common traits of successful martech stack implementations and management
Learn how you can future-proof your marketing and build a foundation for growth – download now!