Planning and Running a Hybrid Event
Michelle Blondin, Sr. Director, Demand Gen & Ops, ON24
Tara Shirakh, Sr. Manager, Expansion Marketing, ON24
According to our recent report, 95% of B2B marketers plan to implement a hybrid-event strategy in the years to come. But, with the many touchpoints and channels influencing buyers today, it’s going to take a careful mix of planning, process and strategy to pull off great event experiences that engage both physical and digital attendees.
Attend “Planning and Running a Hybrid Event,” where we’ll show you the key steps we follow to plan, promote and optimize our own hybrid events.
This playbook will help you use hybrid events to:
- Decide whether a hybrid event is the right choice for your company
- Use the steps and checklists to plan your next hybrid event
- Create and refine your own processes based on our suggestions
- Share with your peers and coworkers to spark ideas and conversations