Marketing Playbook Series

Planning and Running a Hybrid Event

Watch the webinar

On-Demand

Speakers:
Michelle Blondin, Sr. Director, Demand Gen & Ops, ON24
Tara Shirakh, Sr. Manager, Expansion Marketing, ON24

According to our recent report, 95% of B2B marketers plan to implement a hybrid-event strategy in the years to come. But, with the many touchpoints and channels influencing buyers today, it’s going to take a careful mix of planning, process and strategy to pull off great event experiences that engage both physical and digital attendees.

Attend “Planning and Running a Hybrid Event,” where we’ll show you the key steps we follow to plan, promote and optimize our own hybrid events.

This playbook will help you use hybrid events to:

  • Decide whether a hybrid event is the right choice for your company
  • Use the steps and checklists to plan your next hybrid event
  • Create and refine your own processes based on our suggestions
  • Share with your peers and coworkers to spark ideas and conversations