Marketers are quickly changing how they engage with audiences. They’re creating personalized, not programmatic, experiences. They’re weaving in value-adds for every digital event, not just a slide deck and a Q&A box. And they’re demanding more from every webinar, virtual event, and piece of content they put in front of an audience.
In short: today’s digital marketers know what content audiences want — compelling, engaging, and personalized — and are doing their best to deliver.
To today’s digital marketers: we hear you. And that’s why ON24 and Cvent are teaming up to deliver a complete event experience solution: from trade shows to webinars and more. And that — the ability to deliver compelling digital experiences that drive ROI — is the centerpiece of ON24 Next 2026.
By combining the ON24 Intelligent Digital Engagement Platform with Cvent’s industry-leading meetings, events, and hospitality technology, companies can now create entire networks of audience engagement — connecting webinars, virtual events, and in-person experiences into one continuous, data-rich journey.
Here’s Why This Matters for Modern Marketers
Today’s marketers can’t rely on one-size-fits-all programming and still expect to break through. To drive results at scale, marketers need to engage audiences differently — with experiences that adapt to who attendees are, what they care about, and where they are in their buying journey.
AI and personalization can help multiply reach, effectiveness, and impact — provided you have the right platform to take advantage of AI innovations. ON24 makes that possible: it’s a modern platform with AI-powered experiences that brings together webinar, content marketing, and virtual event channels to help you continuously engage audiences with hyper-personalized experiences that translate into connected insights and results.
At ON24 Next 2026, you’ll see how.
What You’ll Learn
In this 90-minute virtual event, you’ll get a front-row seat to:
- The vision for ON24 and Cvent coming together — and what it means for the future of your event strategy
- New webinar innovations and AI/agentic capabilities landing across the ON24 platform
- How ON24 customers are already using AI to drive deeper engagement and higher conversions
Inside the Agenda
Session 1: The New Era of Event-Led Growth for the Modern Marketer (25 minutes)
Hosted by Mark Bornstein, Sr. Director of Marketing & Chief Webinerd, Cvent
Modern marketing means creating impactful, personalized experiences for every target audience. Learn how integrating intelligent, AI-driven capabilities across the entire ON24 platform lets you create experiences for every audience, at scale — increasing results without adding complexity.
Session 2: The Power of ON24 Integrated Engagement Data to Increase Performance (25 minutes)
Hosted by Steve Sims, Vice President, Product Management, Cvent
Get a first look at the latest ON24 innovations and product releases, including new AI-powered agentic capabilities designed to help you create more impactful events — and new ways to turn engagement data into actionable results.
Session 3: Turning Innovation Into Action (25 minutes)
Hosted by Mark Bornstein, Customer Panel Discussion
Hear directly from ON24 customers putting AI-Powered ACE to work — reaching larger audiences, driving deeper engagement, and turning every event into a campaign of ongoing, actionable content.
Meet the Speakers
- Chuck Ghoorah, Co-founder & President of Sales and Marketing, Cvent
- Mark Bornstein, Sr. Director of Marketing & Chief Webinerd, Cvent
- Steve Sims, Vice President, Product Management, Cvent
- Katie Armstrong, Marketing Operations Manager, Ellucian
- Jessica Brady, Director, Travel Innovation & Business Development, AAA Auto Group
It’s Time to Build Your Event-Led Growth Strategy
The combination of ON24 and Cvent isn’t just a partnership — it’s a signal of where marketing is headed: connected, intelligent, and built to engage audiences at every touchpoint. ON24 Next 2026 is your chance to see that future firsthand, hear from the customers already living it, and start building your own event-led growth strategy.
Register now for ON24 Next 2026 and be part of the conversation shaping what’s next.