Get ready to scale your marketing momentum

Design for Scale to Drive Marketing Impact

To attain pipeline goals, B2B marketing teams need an integrated strategy to maximize engagement, conversion and impact. With tighter budgets and fewer resources, these plans – and the teams who support them – must be built for scale.

The question is, what do you need to do to scale in order to maintain or increase marketing’s impact? How do you strike a balance between satisfying audience needs and operating efficiently?

Join Jennifer Ross, CMO at Intentsify and Cheri Hulse, VP of Strategy and Research at ON24 for this keynote session to learn how to create a well-coordinated, scalable strategy that consistently produces results.

You’ll walk away knowing:

• Key traits of high-performing companies who are prepared for scale
• How to plan a scalable digital engagement strategy
• How to design teams, tools and processes that will scale for growth
• Best practices to scale your marketing impact across channels and programs

Pitch Deck Perfect: Make Every Sales Rep Your Top Performer

Buyers are busy. And Gartner reports that a sales rep gets just 5% of a customer’s total purchase time. How do you make the most of it? How do you scale the impact?

To design a scalable, well-integrated sales-marketing strategy, you can’t just rely on a few star sales reps – you need to make every rep your best performer.

Join Chris Moody, Head of GTM Thought Leadership at Demandbase in this session to learn how to plan, align and scale a sales and marketing playbook for GTM success.

You’ll walk away knowing:

• Best practices for building a strong marketing-sales partnership
• The process of creating and scaling a pitch deck that sticks
• How marketing can enable every sales rep to be a top performer
• Key learnings from Demandbase’s own internal alignment initiatives

Use, Reuse and Rethink: Tips to Scale Your Content Strategy

Appetites for content have never been greater. And last year, B2B content consumption increased by 19%.

It’s clear that audiences are hungry for more, but creating an abundance of new content is neither cost-effective nor scalable. And to position yourself for growth this year, you need a different approach in how you create and (re)use your content.

Join Dave Fortino, Chief Strategy Officer at NetLine in this session to learn how to stretch, scale, and use your content effectively – and without needing to reinvent the wheel.

You’ll walk away knowing:

• Content consumption trends and how to apply the learnings to your own strategies
• Tips to repurpose a single asset into many
• Ways to plan your content and channel mix to have the greatest impact

Bigger On the Inside: How to Scale without Expanding Your Footprint

Scaling your company can be a scary prospect. And these days, many companies have entered a holding pattern until anything starts making a little more sense and the future seems a little more certain.

But you don’t have to settle for being stagnant. And scaling your company without making big investments is possible, it just requires using your current resources smarter and more efficiently.

Join Ellen Smoley, Sr. Digital Marketing Manager at Iron Horse in this session to learn how to build, organize and scale your people and processes to do more – and achieve more – with less.

You’ll walk away knowing:

• The importance of developing an agile team
• How to ensure you’re using the tech you’re already paying for
• Reuse and recycle the processes and content assets that already work
• Lean in to the relationships you already have

Unlock Marketing Efficiency at Scale: Beat Your Competition with These 5 Tactics

With bigger targets, fewer dollars and smaller (largely remote) teams, it’s more important than ever to think differently about how you drive growth. Hello, efficiency being king in 2023. Join Jodi Cerretani, VP of Revenue Marketing at RollWorks, as she covers can’t-miss tips & tricks to drive pipeline in the face of increasing competition and scarce resources.

In this webinar, we’ll unlock key strategies to:

• Identify the best targets with a high propensity to purchase
• Accelerate sales cycles and improve close rates (real tactics included)
• Prioritize your channels and resources based on audience segments and needs
• …and 2 other bonus tactics you’ll learn

If you’re ready to take your marketing to the next level, save your seat for this must-attend session.

3 Marketing Priorities to Scale Results in 2023

Leading marketing often feels like walking a tightrope – it takes a careful balance to hit each quarter’s targets while you’re putting the right people, processes and technologies in place to scale.

Now, in 2023, growth looks different. And as we face tighter budgets and greater uncertainty, how will you set up your team to drive successful outcomes this year?

Join Denise Persson, CMO at Snowflake and Callan Young, CMO at ON24 for this closing keynote to learn about the key considerations, priorities and strategies needed to produce consistent, scalable results.

Walk away knowing how to:

• Get greater alignment across GTM functions while staying efficient
• Innovate campaigns while maintaining global consistency
• Use data to enable adaptability and scale
• Get immediate pipeline impact while building for long-term growth