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Unleash the power of your marketing momentum

You’re an unstoppable force – and now, it’s time to accelerate.

Let’s Kick Up Some Dust

Technology has both empowered and challenged marketers to deliver more: More data, more engagement, more channels, more results. And, while our overall impact has grown, our resources and budgets have not, making it harder than ever to maintain momentum let alone build upon it. That said, nothing helps you achieve record pace like a running start. Let’s kick up some dust, make new breakthroughs and accelerate momentum for the year ahead.

Get ready to accelerate your momentum

On-Demand

See what’s in store

Join us for Momentum Summit, a special 4 hour virtual summit where the biggest names in B2B martech will come together to share the plays behind their biggest wins, top-secret tips, and most pivotal a-ha moments to help you build an unstoppable marketing machine.

You’ll experience live panels, join interactive forums, hear new and unique perspectives, and get insights on: 

  • The data that matters and how to make it actionable 
  • The plays behind powerful personalization
  • How to drive great engagement and deliver sales-ready prospects
  • How to align your key revenue teams to generate repeatable, predictable results

Unleash the power of your marketing momentum. Watch the Momentum Summit today!

Watch the Momentum Summit

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Agenda

Momentum Track
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Achieve New Heights | Unleash Your Marketing Momentum

Momentum Track

Data, personalization and engagement are the cornerstones of a predictable, profitable pipeline. Learn how to build them into the very DNA of your marketing engine when you attend our opening keynote, presented by Matt Heinz, President of Heinz Marketing. You’ll get the insights you need to break down silos and smash your marketing goals. 

You’ll learn: 

  • How to use data to identify, target, and engage your buyers that are in-market
  • The approach to personalization that should be inherent in all your marketing
  • How to take relevant action on the buying signals that emerge from engagement
  • How to take your marketing momentum and use it to build predictability into your pipeline

Speakers

Matt Heinz

President at Heinz Marketing

Achieve New Heights | Unleash Your Marketing Momentum

Matt Heinz

President at Heinz Marketing

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Rapid-Fire B2B Trends | Keep, Kill, or Double-Down

Momentum Track

Are you a trend chaser or a trendsetter? Between keeping up with your industry, your competitors and your audiences, it’s not easy to keep your finger on the pulse and your eye on the prize. And when it seems like your peers have it all figured out, how can you help but feel like an island in a sea of trends, waves, and noise?

Learn to identify the passing fads from the practices that grow into institutions when you join us for this special rapid-fire session at Momentum! Together with our partners at Drift, PFL, Integrate, and Allocadia, we’ll put today’s B2B trends to the test to see what should stay, what should go and what trends our B2B experts believe are worth doubling-down on.

We’ll also explore:

  • Ways to tune out the noise and focus on the health of your marketing programs
  • What to be on the lookout for as buyers and the buying journey continues to evolve
  • How to take a trend and mold it so it fits within the context of your business, goals, and objectives

Speakers

Cheri Hulse

VP of Strategy & Research at ON24

Justin Keller

VP of Revenue Marketing, Drift

Stephanie Swinyer

Head of Revenue Marketing at Integrate

Jim Williams

Chief Marketing Officer at Brandmaker

Bridget Quinlan

Chief Revenue Officer at PFL

Rapid-Fire B2B Trends | Keep, Kill, or Double-Down

Cheri Hulse

VP of Strategy & Research at ON24

Justin Keller

VP of Revenue Marketing, Drift

Stephanie Swinyer

Head of Revenue Marketing at Integrate

Jim Williams

Chief Marketing Officer at Brandmaker

Bridget Quinlan

Chief Revenue Officer at PFL

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The “Not So Typical” Marketing Hack-A-Thon

Momentum Track

There are moments when B2B marketing can feel shrouded in mystery, even for seasoned pros. And, with all that’s expected of marketers today, it’s easy to feel stuck in a rut. But, when you’re sick of the same old marketing tactics and sales pitches, a breath of fresh air isn’t just helpful – it’s necessary.

From ideation to innovation, concept to execution, it’s time to introduce some levity into the equation. 

Join us for a “not so typical” Marketing Hack-A-Thon at Momentum! Our partners at Rollworks, Sendoso, Vidyard, and Bombora will put their marketing prowess to the test and craft a marketing strategy where creativity isn’t just encouraged – it’s required.

Tune in and learn from our panelists as they:

  • Describe their go-to-market approach to targeting, positioning, and alignment
  • Present their unique channel strategies and means of engagement
  • Share their thoughts on what it means – and how – to be creative and innovative in B2B

Let’s kick up the dust, relieve some pressure and make some breakthroughs.

Speakers

Josh Baez

Sr. Partner Marketing Manager, ON24

Jodi Cerretani

Sr. Director of Demand Generation, Rollworks

Katrena Mantach

Director of Field Marketing, Sendoso

Brandon Santos

Sr. Digital Marketing Manager, Bombora

Jesse Walsh

Manager, Commercial Marketing, Vidyard

The “Not So Typical” Marketing Hack-A-Thon

Josh Baez

Sr. Partner Marketing Manager, ON24

Jodi Cerretani

Sr. Director of Demand Generation, Rollworks

Katrena Mantach

Director of Field Marketing, Sendoso

Brandon Santos

Sr. Digital Marketing Manager, Bombora

Jesse Walsh

Manager, Commercial Marketing, Vidyard

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Accelerate Momentum | A Fireside Chat with Latané Conant, CMO at 6sense

Momentum Track

Marketing, by nature, can be unpredictable. But every time the tide turns, it feels like we throw our playbooks to the wind, sacrificing programs, tech, team members … even our own sanity to chase moving targets and whiplash faster than the competition. So how do we stop the madness and start building on the momentum we’ve already worked so hard to build? 

During this session, we’re exploring how to capitalize on both our accomplishments and the lessons we’ve learned to ride the wave of rising expectations instead of letting it pull us under – not only of our marketing programs, but our careers, our org charts and our lives. 

You’ll leave this fireside chat with insights on how to:

  • Accelerate career momentum
  • Keep building on positive team dynamics and troubleshoot problem areas
  • Make marketing unicorns by blending new trends with old traditions
  • Find a growth pace that aligns your goals, values and bottom lines

Speakers

Tessa Barron

VP of Marketing at ON24

Latané Conant

CMO at 6sense

Accelerate Momentum | A Fireside Chat with Latané Conant, CMO at 6sense

Tessa Barron

VP of Marketing at ON24

Latané Conant

CMO at 6sense

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A B2B Heart-to-Heart | Building Momentum As a Unified Revenue Team

Momentum Track

You can’t build momentum when sales and marketing teams don’t see eye to eye. And when bad habits turn into ingrained practices, the gaps between them widen and marketing programs suffer. 

During this session at Momentum, Terminus, LeanData, and Allego, will get to the heart of the issue and determine what it takes to strike the kind of alignment that drives real results.

You’ll hear about:

  • The best (and worst) ways marketers can help Sales succeed 
  • How marketers can excite and engage their sales teams 
  • The rewards and opportunities that are created when you come together as a single revenue team

Speakers

Josh Baez

Sr. Partner Marketing Manager at ON24

Lindsay Cordell

Chief of Staff - Go-to-Market at Terminus

Julie Rosic

VP Sales Enablement and Strategy at LeanData

Wayne St. Amand

Chief Marketing Officer at Allego

A B2B Heart-to-Heart | Building Momentum As a Unified Revenue Team

Josh Baez

Sr. Partner Marketing Manager at ON24

Lindsay Cordell

Chief of Staff - Go-to-Market at Terminus

Julie Rosic

VP Sales Enablement and Strategy at LeanData

Wayne St. Amand

Chief Marketing Officer at Allego

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The MOMENTUM Playbook

Momentum Track

The journey of a B2B marketer is long and winding. But while it has its hurdles and distractions – amplified by the weight of growing expectations to deliver more – it also has its moments of clarity and of pride. And it’s in those moments that the road ahead clears and you can really start to gain momentum.

Join us for our final roundtable at Momentum! Together with the experts from NetLine and Demandbase, we’ll craft the chapters to the Momentum Playbook – surfacing the trials, unpacking the lessons, and sharing the moments of triumph that line the journey of a B2B marketer.

You’ll also learn from discussions on:

  • How to keep your marketing fresh and your buyers engaged
  • The stumbling blocks to be wary of in your marketing programs and in your marketing career
  • How to navigate and redefine expectations for “more” while staying on track to achieve your goals

Get the final push you need to blaze your own trail on the road ahead.

Speakers

Josh Baez

Sr. Partner Marketing Manager at ON24

Tessa Barron

VP of Marketing at ON24

David Fortino

Chief Strategy Officer at NetLine

Sandra Freeman

VP of Strategic Marketing at Demandbase

The MOMENTUM Playbook

Josh Baez

Sr. Partner Marketing Manager at ON24

Tessa Barron

VP of Marketing at ON24

David Fortino

Chief Strategy Officer at NetLine

Sandra Freeman

VP of Strategic Marketing at Demandbase

Speakers

Josh Baez

Sr. Partner Marketing Manager, ON24

Tessa Barron

VP of Marketing, ON24

Jodi Cerretani

Sr. Director of Demand Generation, RollWorks

Latané Conant

CMO, 6sense

Lindsay Cordell

Chief of Staff - Go-to-Market, Terminus

David Fortino

Chief Strategy Officer, NetLine

Matt Heinz

President, Heinz Marketing

Cheri Hulse

VP of Strategy & Research, ON24

200x200_Justin-Keller (1)

Justin Keller

VP of Revenue Marketing, Drift

Katrena Mantach

Director of Field Marketing, Sendoso

Bridget Quinlan

Chief Revenue Officer, PFL

Julie Rosic

VP Sales Enablement and Strategy, LeanData

Brandon Santos

Sr. Digital Marketing Manager, Bombora

Wayne St. Amand

Chief Marketing Officer, Allego

Stephanie Swinyer

Head of Revenue Marketing, Integrate

Jim Williams

Chief Marketing Officer, Brandmaker

Sandra Freeman

Demandbase

Jesse Walsh

Manager, Commercial Marketing, Vidyard

Sponsors

More Data, More Engagement,
More Channels, More Results.