B2B marketers are expected to grow their audiences, but the old event playbook can’t keep up. Promote, register, follow up worked when attention was easy to earn. Today, audiences scroll past generic invites and expect every interaction to be worth their time.
So, how do you reach the right people, understand what they care about and turn that into pipeline?
Download Next-Gen Strategies to Maximize Event Marketing Impact for an ON24 and LinkedIn playbook that connects reach, engagement, and action into one intelligent workflow.
You’ll learn how to:
- Reach audiences where they already are: build your event once in ON24, publish it to your LinkedIn Company Page, and sync every registrant back automatically.
- Find more people like your best attendees: send high-intent ON24 segments to LinkedIn Matched Audiences to expand reach with tighter targeting and more efficient spend.
- Capture real intent: use questions, polls, resource clicks and watch behavior to see who’s leaning in and what matters to them.
- Turn insight into momentum: use AI-generated summaries, highlight clips and tailored content to personalize follow-up and keep your events working on LinkedIn long after they end.
Reach. Engage. Act. Download now!
