A Blueprint for Turning Engagement into Data
Good data is the most important component of a successful marketing program. But too much data spread out across multiple platforms can make your life a chaotic mess.
Learn how to capture and operationalize the data that matters when you watch “A Blueprint for Turning Engagement into Data,” on-demand. You’ll get tactical takeaways on how to generate data you can actually use, and deliver it to your sales teams on a silver platter.
You’ll learn how to:
- Leverage engagement tools to capture meaningful intent data
- Build the entire buying journey into one experience
- Build effective data flows between your MAP and CRM
- Aggregate insights to profile attendees at the individual and account level
The best marketing begins and ends with great data. Watch now.
See you there!
Global Lead, Enterprise Marketing, ON24
Global Lead, Demand Generation Center Of Excellance and Webinars, ON24