A Blueprint for Turning Engagement into Data

• On-demand

Good data is the most important component of a successful marketing program. But too much data spread out across multiple platforms can make your life a chaotic mess.

Learn how to capture and operationalize the data that matters when you watch “A Blueprint for Turning Engagement into Data,” on-demand. You’ll get tactical takeaways on how to generate data you can actually use, and deliver it to your sales teams on a silver platter.

You’ll learn how to:

• Leverage engagement tools to capture meaningful intent data
• Build the entire buying journey into one experience
• Build effective data flows between your MAP and CRM
• Aggregate insights to profile attendees at the individual and account level

The best marketing begins and ends with great data. Watch now.