Innovate or Stagnate: How to Drive Change in Marketing
Shifting buying behaviours and heightened expectations have brought businesses to a crossroads: innovate or be left behind.
But once you have a vision for change, how do you make it a reality?
Join Natalie Truong, CMO of Mercer and Callan Young, CMO of ON24 as they share their real-world experience in leading business transformations that turn into tangible plans, get cross-functional support and make a measurable impact.
Key takeaways from this fireside chat include:
- How Mercer adapted their business model and built a new e-commerce channel
- Advice for managing transformation initiatives across the business, from concept to execution
- Ways to get executive buy-in and break through common pitfalls that stand in the way
- Tips to create a culture of innovation that fosters curiosity, learning and readiness for change
Learn how you can be an agent of change – watch now!
Chief Marketing Officer - Asia, Middle East & Africa (AMEA) & Partner at Mercer
Chief Marketing Officer at ON24