How SAP Re-engineered Audience Engagement to Combat Webinar Fatigue
It’s time for B2B marketers to address the elephant in the room: How do we break through digital fatigue and continue to engage our audiences?
Get answers when you attend “How SAP Re-engineered Audience Engagement to Combat Webinar Fatigue,” where Len Augustine, Head of APJ Regional Global Demand Centre at SAP, will share the tactics he used to keep his webinar and virtual event programs fun, fresh and impactful.
Get details on how he maximized results by:
- Running fewer events, with a higher focus on quality content and presenters
- Leveraging a multi-registration, on-demand strategy to maximize attendance
- Breaking up long webinars into bite-sized, bingeable sessions
- Experimenting with new webinar and event types and formats to put audience interactivity front and center