How LexisNexis Generates, Tracks and Converts Leads with ON24
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Julia Dolinsky, Sr Marketing Specialist at LexisNexis
Jane Menyo, Sr Director of Solutions Marketing at ON24
LexisNexis relies on webinars to provide legal, regulatory and business information to clients around the world. But Sr. Marketing Specialist, Julia Dolinsky knew that the company’s digital experience program, popular among clients and prospects, was capable of contributing so much more to organizational KPIs.
Tune in to see how Dolinsky used ON24 conversion, engagement and intelligence tools to generate, track and convert leads. You’ll learn how she:
- Grew number of qualified leads by 148%
- Increased number of attendees by 31%
- Scores and segment leads using ON24 engagement data
- Increased webinar registrants by 79%
- Increased registrant to attendee conversion rate by 19% in 2020