Whether in-person or virtual, B2B event marketers have their work cut out for them. They need to juggle changing budgets, lock down venues, find speakers, drum up interest and – above all – prove measurable ROI.
To better understand how to navigate this challenging landscape, Forrester published, “The Global State of B2B Events, 2025: Overcoming Pressures, Adapting Strategies, And Embracing Technology.” In this report, Forrester shares the results of its “Q1 2025 State of B2B Events Survey” and investigates the trends impacting event marketers across budgets, technology, and event planning.
Access this report to learn:
- How virtual events and webinars fit into the B2B event mix — especially for younger marketers
- Why event ROI measurement and data-driven performance tracking are growing in importance
- How event marketers are using AI-powered tools to multiply the impact of their events
- Why on-demand event experiences are now a must-have for organizations
Discover how you can propel more pipeline from your events. Get your complimentary copy today.
