Beyond Digital Events: A Strategy to Uncover Buying Signals
Audiences expect experiences that are personalized to their needs – yet are harder to reach than ever before.
So how can you help your sellers get to know buyers before they’ve met?
Featuring research from Forrester, download this e-book to learn how to turn digital event engagement into a source for actionable insights – from content interests to purchase intent.
You’ll learn how to:
- Uncover buyer insights before, during and after digital events
- Identify goals, signals and sensors for your events strategy
- Design content and engagement that will move the buyer’s journey forward
- Streamline processes to improve results over time