eBook | B2B Trends: The Data to Find the Accounts, Content and Experiences that Convert

When it comes to data, marketers have a lot of decisions to make. Should you collect first-party data? Third-party? How do you measure the two and extract impactful insights? 

There are a lot of places where marketers can go wrong. But don’t worry: our panel of expert marketers will set you on the right path. 

Download our latest report, “What’s Trending in B2B Marketing: The Data to Find the Accounts, Content and Experiences that Convert,” to learn how you can navigate the marketing data maze and drive revenue. 

In this trends report, you’ll learn: 

  • The key differences — and uses — of first- and third-party data
  • How marketing experts make use of data to drive results 
  • What B2B marketers like you are facing when it comes to organizing, collecting and making use of data 

Download now!