Insights and Implications for B2B Marketing Leaders in Asia Pacific
B2B marketing leaders across APAC are under increasing pressure to deliver growth with leaner teams, tighter budgets, and greater centralisation. At the same time, expectations around customer relevance, brand impact, and AI adoption continue to rise.
To explore these challenges and share strategies to address them, Thinksmart Marketing (TSM) and ON24 are partnering to present Doing More with Less: The CMO Playbook from TSM featuring insights from their recent 2025/26 APAC research study.
What to Expect
- Exclusive first look at findings from our APAC CMO research study, including survey responses and in-depth interviews.
- Panel discussion with senior marketing leaders including Janine Pares, CEO at Thinksmart Marketing, and Caroline Wiemann, Director of APAC Marketing at ON24 on how they’re navigating centralisation, budget constraints, and the global vs. local programs. How teams can multiply their impact from regional outcomes.
- Actionable frameworks to help you prioritise, advocate for local needs, and leverage AI and insights to drive impact.
