CMO Confessions with Prudential

• On-Demand

Question: If you had 10x the marketing budget you have now, what would you spend it on?

Catch the episode on-demand, where Prudential Singapore’s Chief Customer Officer, Theng Kiat Goh, reveals his answer. He’ll share how he became Prudential’s CCO, the biggest lessons he’s learned over the course of his career and the reason he won’t sacrifice his personal life for work.

There will also be a rapid-fire Q&A session with questions like:

• What resource has had the biggest impact on your career?
• What’s your most successful marketing channel or tool?
• What are the marketing KPIs your CEO is looking at regularly?
• If you could ask one question to 100 of your peers, what would you ask them?