Change Agents: Become a Champion of Alignment to Convert Engagement Into Pipeline

• On-Demand

What’s the difference between hitting or missing your revenue targets? Lock-step alignment between your sales and marketing teams.

But creating this synergy doesn’t come easily – it requires steadfast focus to drive the change you need to close the gap. And from how you plan, engage and enable, a tightly-aligned team can be the difference between a lost lead and a new customer.

Join Bryan Law, CMO of ZoomInfo and Callan Young, CMO of ON24 to learn how they’ve catalyzed their teams to drive alignment and evolve their go-to-market.

You’ll walk away understanding:

• How to become a champion of alignment who brings teams together
• How to enable sales to become an invaluable channel in an integrated campaign 
• Tips to maximize engagement in every audience experience
• How to create and scale standardized sales plays for effective follow-up
• Key considerations to unify your teams and break down data silos

Watch now.