B2B Marketing Exchange: Event Marketing: Remixed, Reimagined and Redefined

Many brands have struggled to bring the “personal touch” of physical events into the digital world. Whether our future is hybrid physical/digital or completely virtual, the key to a successful event strategy is audience engagement.

 In this session, VP of Marketing at ON24, Mark Bornstein, will show you event marketing is being transformed by delivering digital experiences that are more connected, more human and maybe even more fun. In this session, you will learn:

 Rethinking hybrid engagement for both physical and digital audiences

• Recreating physical experiences in a digital environment
• How to humanize digital events
• How to turn event engagement into metrics that convert