Unpacking B2B Marketing Challenges & The AI Impact

Join Green Hat and ON24 for an insightful webinar designed for B2B marketing leaders. We’ll explore the pressing challenges CMOs face in 2025 and the transformative impact of Artificial Intelligence.

Key highlights from Green Hat’s recent research with over 150 APAC B2B organisations include:

• Balancing Flat Budgets with Rising Pipeline Expectations: How to achieve more with existing resources.
• Scaling Account-Based Marketing (ABM): Overcoming hurdles in implementing and expanding ABM strategies.
• Navigating AI Adoption: Practical insights into early wins, challenges, and strategic integration of AI.

This webinar will share these research highlights and foster a peer-led discussion on strategic trade-offs for pipeline growth. Connect with fellow marketing leaders and gain practical insights from Green Hat and ON24.