B2B Battle Royale: Does Marketing or Sales Create Better Buyer Engagement?

Capturing the attention of audiences is no easy feat. But creating engagement throughout the entire event lifecycle can be even more challenging. Organizations must create multidimensional experiences that not only attract attendees, but actively engage and entice them to return. 

But who plays a bigger role in creating buyer engagement – marketing or sales? 

Join Cheri Hulse, Vice President of Research & Strategy at ON24, and Matt Heinz, President of Heinz Marketing as they debate the impact of these roles on digital events and webinars. They’ll go head-to-head on topics like event promotion, in-event engagement, post-event follow-up, and more to determine whether sales or marketing should have more involvement in connecting and engaging with attendees. 

By attending, you’ll learn: 

  • What roles marketing and sales play in delivering engaging digital experiences 
  • Best practices and recommendations for engagement throughout the event lifecycle 
  • How to incorporate this into your event strategy for 2022 

Plus, you’ll get the chance to share how YOU feel and even win some swag.

Don’t miss out! 

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