Applying TEDx Success to B2B Storytelling
Crafting amazing stories is both an art and a science. And few people know that alchemy better than Joanne Woo, Global VP, Division Head of Marketing & Communications at ABB and TEDx coach.
That’s why we’re sitting down with Joanne to discuss the art of good storytelling, the science of good marketing and how anyone can bring them together.
Tune in to learn:
- The secret sauce behind the TEDx success
- The art and science behind impactful storytelling
- How to sustain quality content curation
- How to deal with digital or bad marketing fatigue
Joanne Woo, Global VP, Division Head of Marketing & Communications at ABB