How MYOB Turned Virtual Events Into Top-Performing Marketing Channel
The team at MYOB relies on events to generate leads, engage customers, share product updates, build community and enable sales teams. So, when the time came to make the shift to a digital-event model, they needed a platform that could stand up their 200+ annual events quickly, easily and successfully.
Watch “How MYOB Turned Virtual Events Into Top-Performing Marketing Channel” on-demand and hear Alison Tovey, Events Director at MYOB, share MYOB’s secret sauce to delivering amazing digital experiences that engage audiences at scale.
You’ll get the inside scoop on how she and her team:
- Delivered 239 webinars in one year with an 65% average attendance rate
- Increased webinar program from 10 to 60 per month
- Shortened event to qualified lead cycle 8X
When great isn’t good enough, it’s time to get creative!