Change Agents: Become a Champion of Alignment to Convert Engagement Into Pipeline

What’s the difference between hitting or missing your revenue targets? Lock-step alignment between your sales and marketing teams.

But creating this synergy doesn’t come easily – it requires steadfast focus to drive the change you need to close the gap. And from how you plan, engage and enable, a tightly-aligned team can be the difference between a lost lead and a new customer.

Now on-demand, hear from Bryan Law, CMO of ZoomInfo and Callan Young, CMO of ON24 on how they’ve catalysed their teams to drive alignment and evolve their go-to-market.

You’ll walk away understanding:

  • How to become a champion of alignment who brings teams together
  • How to enable sales to become an invaluable channel in an integrated campaign
  • Tips to maximise engagement in every audience experience
  • How to create and scale standardised sales plays for effective follow-up
  • Key considerations to unify your teams and break down data silos

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