Accelerate Growth in 2023: A B2B Marketer's Perspective with AWS
In an unpredictable economy, marketers can’t afford to lean on one-off tactics and quick wins at the expense of strategic ROI. That’s why Janet Shi, Head of APJ Marketing, at AWS, optimizes her programs to do both.
Join us for “The B2B Marketer’s Guide to Growth in 2023,” where she’ll share the strategies and tactics she uses to align her teams, scale her marketing efforts and drive sustainable business growth.
- The key components of an efficient marketing strategy
- How to scale with limited resources and leaner budgets
- How to identify and pursue high-value growth opportunities
- How to align sales and marketing teams for stronger pipeline optimization
Senior Marketing Director, APJ, ON24
Head of Marketing, APJ, Amazon Web Services