A Hybrid Session About Hybrid Events

Conversations about hybrid events are on the rise. But what exactly is a hybrid event? The answer isn’t that simple, since hybrid is a delivery mechanism rather than event type. Adding hybrid strategies to the mix can expand opportunities to engage with prospects and customers beyond “live” event dates, repurpose content, and add increased opportunities to collect first-party data with digital engagement. The right pre and post-event strategies can reach more attendees and generate more data.