ON24 Announces Most Common Webinar Mistakes and How to Avoid Them
SAN FRANCISCO, Calif. – August 20, 2013 — ON24, Inc., the global leader in webcasting and virtual communication solutions, has identified the 10 most common mistakes that customers make when planning and executing webcasts.
“These are the opposites of best practices,” explained Denise Persson, ON24 CMO. “We have evaluated a sampling of less successful webcasts and identified the problems they share. If webcast producers want to maximize opportunities for success, they should avoid making these mistakes.”
10 most common webinar mistakes…and how to avoid them
1. The single email promotion
2. Not optimizing landing pages
3. The vanilla webinar console
4. Leaving your audience out of the conversation
5. Death by text
6. Selling, not helping
7. The cell phone/speakerphone presenter
9. Not demanding an on-demand strategy
10. Treating leads “equally”
A presentation illustrating these “worst practices” will be featured in an ON24 webinar on August 21, 2013, at 11:00 a.m. PDT. The 45-minute webcast will also include a live Q&A led by Mark Bornstein, ON24 director of content marketing. Register at register here.
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