Leading Provider of Cloud-Based Marketing and PR Software
SAN FRANCISCO, Calif. – May 22, 2014— Vocus, a leader in cloud-based marketing and public relations software that enables companies to acquire and retain customers, has selected ON24 Webcast Elite for its demand generation and customer-engagement webinars. With the power and ease of Webcast Elite, Vocus is now able to deliver a greater volume of thought leadership webcasts – as many of two to three per week. This allows the company to generate new leads and influence existing sales opportunities in the pipeline.
The effectiveness of webinars spans the entire sales and marketing process – from driving awareness and lead generation and nurturing to cross selling and upselling. For a number of years, a key part of Vocus’ go-to-market strategy has been the strategic use of webinars for demand generation and customer-facing topics – typically featuring the industry’s most recognizable thought leaders, marketing experts, social media mavens and email gurus.
“In 2013, webinars were one of the greatest contributors to our marketing success, allowing us to reach new audiences and further establish our brand as a great resource for marketing and PR professionals,” commented You Mon Tsang, CMO of Vocus.
Social Media Integration and Ease of Use
The powerful, easy and intuitive self-service platform was one of the key reasons Vocus chose ON24 Webcast Elite. The solution allows Vocus to increase the number of webinars it delivers while maintaining the same level of resources. Confidence in Webcast Elite’s performance has enabled webcast producers at Vocus to freely market their online events, without any worries that the webcast platform will limit the number of live attendees.
“With the ON24 Webcast Elite platform, we’ve achieved a time savings of 40 percent for webcast creation, and we’ve saved 100 percent in frustration over our prior webcasting tool,” said Brindisi Chan, marketing manager at Vocus. “ON24’s product is intuitive and easy to use, and it really helps us meet our marketing and lead generation goals.”
About ON24, Inc.