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Virtual Events Industry’s First Fully Integrated User Engagement Solution Announced

May 08, 2009

New ‘4D Virtual Events’ combine strategic planning with the full spectrum of creative and event services and an exceptional virtual event platform to deliver highly immersive multi-platform brand experiences

SAN FRANCISCO, CA – May 28, 2009 – ON24, Inc., the global leader in webcasting and virtual event solutions, and the Kenwood Group, a creative production agency with a 30-year track record of groundbreaking corporate events and media, announced today a partnership to provide the first end-to-end virtual integration solution that addresses the growing need for a more strategic and integrated approach to virtual event planning and production.

The partnership was unveiled at the Virtual Edge Summit 2009, being held today and tomorrow at the Santa Clara Convention Center.

This solution, 4D Virtual Events, is a new approach to providing high-impact, media-rich virtual experiences that are built to produce tangible business outcomes. ON24 CMO Denise Persson explained, “There is nothing typical about this approach. We are integrating ON24’s exceptional virtual event platform with renowned media and event planning to not just produce a flawless event, but to accelerate our clients’ marketing strategies across all of their events and activities.”

Unlike the packaged virtual event products that currently exist, 4D Virtual Events are designed to address the unique objectives of every project and take full advantage of this emerging medium to create experiences that are more engaging, social and compelling for event attendees.

4D Virtual Events are customized to fit clients’ needs at every phase of the event life cycle, offering a turnkey solution that includes the most comprehensive range of strategic, creative and program management services available on any virtual event platform.

The 4D Virtual Events design provides:

Strategic Event Planning and Management

  • Alignment with brand and messaging strategy
  • Overall integration with other marketing events and programs

Event Theme and Creative Development

  • Strategies for attendee acquisition and engagement
  • Multi-platform content creation and media production

Event Implementation

  • Multi-platform event management services
  • Turnkey virtual events using the ON24 virtual event platform
  • Full-spectrum speaker support

Outcomes

  • Ongoing integration with other events, campaigns and programs
  • Multi-vector success analytics

“We have always prided ourselves in finding new ways to engage more effectively with audiences and to leverage the work we do across new platforms as they emerge,” said Christina Crowley, co-founder of the Kenwood Group. “Now this combined team will work with clients on a scalable and collaborative basis to provide a virtual event solution that is unparalleled in the market today.

“We know our clients don’t care about events for the sake of events; they care about producing marketing results,” said Crowley. “We leverage new technology and best practices from in-person and online programs to deliver compelling audience experiences across every platform.”

About ON24 Virtual Show
ON24 Virtual Show is a flexible communications and demand generation solution that provides a virtual venue for events such as trade shows, partner pavilions, conferences and training summits. With its professional networking capabilities, ON24 Virtual Show makes virtual events more engaging and interactive. Without ever leaving their desks, participants can learn from video presentations, interact with exhibitors and communicate with peers using professional networking tools. In addition, with its complete registration system and ability to track attendee activity, ON24 Virtual Show delivers robust reporting analytics.

About the Kenwood Group
The Kenwood Group is a San Francisco-based creative agency with a global client base and a broad portfolio that includes high-stakes, high-impact meetings, events, exhibits and digital media. Kenwood’s approach is strategic, beginning with a complete immersion in the customer’s brand and messaging and extending through a highly disciplined and time-tested production process to deliver customized, well-integrated media, events and programs across any platform, on any device, anywhere in the world. For over 30 years Kenwood has developed deep and trusted relationships with many leading companies, including Adobe, HP, Intel, Square Enix, Sun, Seagate, NetApp, Chevron, Visa and Amgen. For more information, please go to www.kenwoodgroup.com.

About ON24, Inc.
ON24, Inc. is the global leader in webcasting and virtual events. ON24 provides a full range of innovative solutions for applications such as demand generation, corporate communications and training and continuing education. More than 700 organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including IBM, Cisco, United Business Media, Credit Suisse, GE Healthcare, Hewlett-Packard, Motorola and the National Science Foundation. ON24 is headquartered in San Francisco, with offices in New York, London and Singapore.