Back to Press Releases

The Truth about Using Content Marketing for Customer Engagement

February 10, 2014

Forrester Research Webinar to Provide Content Marketing Strategy Tips

 

SAN FRANCISCO, Calif. – February 10, 2014 – The customer’s path to purchase has changed, and content marketing provides a strategy to address the new way customers buy. Forrester Research is hosting on February 11 a webinar that will explore how to communicate with customers on their terms. “The Truth about Using Content Marketing for Customer Engagement” will be presented by Senior Analyst Ryan Skinner.

Webinar attendees will receive:

  • A review of content marketing’s role in the new customer journey
  • A methodology to create a customer-relevant story that boosts engagement
  • Content strategy tips to apply against customers’ path to purchase

The webcast will begin at 2:00 p.m. EST. Register for “The Truth about Using Content Marketing for Customer Engagement” here: http://bit.ly/1giGQx7

* Powered by ON24 *