Solutions from Webcasting and Rich Media Marketing Providers Enable Public Safety Publisher to Expand Revenue Opportunities and Service Offerings
SAN FRANCISCO, CA – January 23, 2008 – ON24, Inc., the global leader in webcasting and rich media marketing solutions, today announced that it has been selected to provide a range of webcasting solutions to the Praetorian Group, the leading online media and technology company in the public safety market. ON24’s solutions will enable Praetorian to expand existing revenue opportunities by offering webcasts as part of an integrated offering that combines print, online and live components.
Praetorian provides up-to-date information to first responders and public safety professionals through the publisher’s online properties www.PoliceOne.com, www.FireRescue1.com, www.EMS1.com and www.CorrectionsOne.com. Praetorian will leverage ON24’s scalable and reliable webcasting platform to introduce webcasting programs in the publisher’s key public safety verticals, including EMS, fire, police, corrections and homeland security.
“Our customers expect us to offer high quality programs that leverage the full breadth of our print, online and live service offerings,” said Paul Andrews, Vice President of Sales for Praetorian Group. “ON24’s full suite of webcasting solutions will further enhance our offerings by incorporating live and on-demand webcasts that strategically address our customers’ corporate and marketing objectives while providing our communities with informative and interactive content.”
“A majority of B2B publishers partner with us for our superior webcasting platform and professional services team,” said Michael Nelson, Director of Channel Sales, ON24, Inc. “We are pleased that The Praetorian Group has selected us as their preferred webcasting solutions provider as this further demonstrates our leadership position in providing the most innovative streaming audio and video solutions to the publishing industry.”
Under the terms of the contract, ON24 will provide Praetorian a range of webcasting solutions to plan, schedule and deliver live and on-demand webcasts. Key features for publishers include:
- Event Promotion: ON24 provides publishers a variety of custom HTML and text emails for automated email notifications — confirmation, reminder, and thank you emails — for promoting webcasts.
- Customization and Branding: ON24 provides publishers and their sponsors flexibility to reinforce corporate identity with easily branded and customized event lobbies, registration pages, and event consoles.
- Real-Time Reporting and Lead Scoring: With ON24’s real-time reporting and lead-scoring backend, publishers and sponsors can develop, identify, manage and prioritize more qualified sales leads based on sales criteria.
For more information about ON24’s webcasting and rich media marketing solutions for publishers, visit: http://ON24.com/industrysolutions_publishing.html.
About The Praetorian Group
The Praetorian Group is the leading online media and technology company in the public safety market. Our properties are visited by more than three quarters of a million first responders and public safety professionals every month. Praetorian owns and operates www.PoliceOne.com, www.FireRescue1.com, www.EMS1.com and www.CorrectionsOne.com. We are deeply committed to providing resources and cutting edge information that help first responders stay safer, become better informed and more effectively protect their communities. For more information on the Praetorian Group, visit www.praetoriangroup.com.
About ON24, Inc.
ON24, Inc. is the global leader in webcasting and virtual events. ON24 provides a full range of innovative solutions for applications such as demand generation, corporate communications and training and continuing education. More than 700 organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including IBM, Cisco, United Business Media, Credit Suisse, GE Healthcare, Hewlett-Packard, Motorola and the National Science Foundation. ON24 is headquartered in San Francisco, with offices in New York, London and Singapore.