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ON24 to Host Virtual Conference for Virtual Events Users

December 10th, 2010

‘It’s VUE Time!’ Says VUE2010 Emcee MC Hammer

SAN FRANCISCO, Calif.—December 9, 2010—ON24, Inc., the global leader in webcasting and virtual event solutions, announced today that the company is hosting on December 14 the VUE2010 Virtual Events User Experience. This is the first user event tailored specifically for industry professionals who use virtual events or are considering virtual environments as a way to communicate with customers, prospects, partners and employees. The conference “emcee” will be musician and social media pioneer MC Hammer.

“With close to 4,000 registrants to date, this will be the world’s largest virtual user conference dedicated to virtual events,” said ON24 Vice President and CMO Denise Persson. “There is significant interest in a virtual event user conference; we organized VUE2010 in response to customer requests for this kind of networking and learning experience.” Sessions will feature presentations by virtual communication experts who will share their ideas and best practices.

“We asked MC Hammer to ‘emcee’ the first-ever virtual show about creating virtual events because we wanted someone who knows what it’s like to connect virtually with others. MC Hammer is passionate about technologies that we can all embrace. Anyone can join a virtual event–it doesn’t matter where you are. As long as you have a computer, you can join the conversation.”

MC Hammer explained his participation by saying that he is “intrigued by new ways of doing business, such as social media. As many people know, I was a Twitter early adopter and now have close to two million followers. So, I’ve experienced the power of virtual communication. And now I am embracing the latest communication technology, the virtual event.”

The conference keynote will be delivered by IBM Vice President Sandy Carter, noted author and social media evangelist. She will describe how IBM used social media and traditional marketing tactics to create one of the largest and most successful virtual events IBM has ever produced.

Can’t Touch This
“Whether you’re new to virtual events or a veteran, VUE2010 will provide you with opportunities to learn at your level,” Persson said. Virtual event professionals from companies such as Cisco, Oracle, IBM, CA Technologies, Medco and Fiserv will share their insights and best practices. “VUE is the ultimate peer learning experience,” Persson continued. VUE2010 sessions will explain how to:

  • Scope, plan and execute a successful virtual event
  • Increase audience participation and engagement through social media
  • Create an ROI checklist to drive revenue, and not just leads, from a virtual conference
  • Create customers for life, one virtual event at a time

A Showcase for ON24 Virtual Show
VUE2010 participants will experience first-hand the new-generation capabilities of ON24 Virtual Show:

  • Open, extensible platform with integrated third-party widgets such as social media
  • Animations, for greater interactivity
  • Multi-language capabilities, with integrated Google Translate, for localized content
  • Greater user control, for a custom look and feel
  • Custom booths

Break It Down
Offered at no charge, the six-hour VUE2010 Virtual Events User Experience, hashtag #VUE2010, will begin on December 14, 2010, at 8:00 am PST/11:00 am EST.

About ON24, Inc.
The recognized global virtual events market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from training, user conferences and company meetings to partner expos and trade shows. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit