Publishing Company’s Virtual Expo to Feature Marketing Strategies, Tactics
SAN FRANCISCO, CA – October 28, 2008 – ON24, Inc., the global leader in Webcasting and Virtual Events solutions, announced today that the company will produce for the North American Publishing Company (NAPCO) a virtual trade show on email marketing and commerce. To be held November 13, the live, interactive event will be powered by ON24 Virtual Show, a completely customizable virtual events venue designed for use in demand generation and corporate communications programs.
Attendees of NAPCO’s “All About eMail Virtual Conference & Expo” will be able to access the show online from any computer platform, including Macintosh, without having to download any proprietary software. Once inside, attendees will see that the virtual conference resembles an actual trade show and includes, for example, an auditorium for a keynote address and other educational sessions delivered through ON24’s reliable webcasting solution. “With ON24 Virtual Show, the appearance of a virtual event is completely customizable and can resemble actual locations. We develop 3D renderings based on either artist sketches or photographs, which provides a unique look that reflects each company’s brand and personal identity,” explained Denise Persson, ON24’s CMO.
NAPCO selected ON24 Virtual Show because of ON24’s reputation for delivering quality virtual events that extend a company’s brand awareness and generate qualified leads through comprehensive statistics and reporting.
ON24 provides the industry’s most sophisticated reporting analytics regarding attendees’ activities, such as document downloads, average viewing times, participation in discussions and responses to polls and surveys. By incorporating ON24 Virtual Show into their digital event marketing initiatives, organizations can enhance brand awareness and obtain tangible results for their demand generation initiatives.
“ON24 understands how to extend a company’s online presence to improve brand awareness while also expanding revenue opportunities,” said Alexis Luciano, NAPCO Director of Marketing, Webinars and Paid Products. “Our exhibitors and sponsors rely on us to provide innovative programs that drive ROI for their digital marketing programs. For our ‘All About eMail’ virtual conference, only ON24 provided us with an integrated, affordable virtual show solution that combined the sophisticated virtual environment that our customers demand with the social networking features that benefit our attendees.”
NAPCO operates magazines, trade shows and online services in various industries, including printing and packaging, direct marketing, promotional products, consumer electronics and publishing. Focusing on effective marketing strategies, tips and tactics, the “All About eMail Virtual Conference & Expo” is presented by NAPCO’s eM+C Magazine. For more information about this virtual show, visit: http://vshow.on24.com/clients/vshow/napco/register.htm?partnerref=on24pr
Philadelphia-based North American Publishing Co. offers more than 15 information-based print, digital and Internet products and produces leading trade expositions. NAPCO builds on 50 years of service to existing and emerging new markets in commercial printing and graphics
About ON24, Inc.
ON24, Inc. is the global leader in webcasting and virtual events. ON24 provides a full range of innovative solutions for applications such as demand generation, corporate communications and training and continuing education. More than 700 organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including IBM, Cisco, United Business Media, Credit Suisse, GE Healthcare, Hewlett-Packard, Motorola and the National Science Foundation. ON24 is headquartered in San Francisco, with offices in New York, London and Singapore.