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ON24 Targets Competitors’ Webinar Marketing Solutions With Unprecedented Contract Buyout Offer

September 09, 2015

“Epic Webinar Fails” campaign will buy marketers out of existing webcasting contracts in order to transition to the industry’s leading webinar solution

SAN FRANCISCO, September 9, 2015 – ON24, the global leader in webinar marketing solutions that drive demand generation and customer engagement, launched today a global advertising and sales campaign offering to buy customers out of their existing webcasting software contracts.

The “Epic Webinar Fails” campaign will help companies currently “stuck” with inferior webcasting products move to ON24’s world-class webinar platform, which was recognized by Forrester Research as the best webcasting technology for marketers. ON24 is offering a buyout of existing webcasting contracts, including WebEx and GoToWebinar – full details on the offer can be found here.

“Webinars have never been more important to a company’s B2B marketing tech stack: from driving customers’ purchase decisions to building long-term relationships with clients and business partners,” said Joe Hyland, Chief Marketing Officer at ON24. “Too many marketers are locked into contracts with unreliable, low-quality solutions that lack sales-focused analytics, resulting in missed lead generation opportunities and ultimately, lost business.”

With a platform designed for demand generation, lead qualification and customer engagement, ON24 delivered $34 billion in sales pipeline in 2014. ON24’s customers include IBM, Box, Workday, JPMorgan Chase, and SAP.

“Our platform delivers measurable ROI, real-time analytics and proven sales pipeline value – which is why we’ve supported billions in sales for more than 1,000 innovative customers,” Hyland said. “Previously, technology of this caliber was only available to large enterprises: we are democratizing the industry’s best webinar marketing platform for companies of all sizes.”

ON24 is experiencing unprecedented results, including:

  • 90% Webcast Elite revenue growth in 2014
  • Run rate of more than 40,000 webinars in 2014
  • Leader in the Forrester Research “The Forrester Wave: Enterprise Video And Webcasting” Q1 2015 report

For more information on ON24’s campaign, visit EpicWebinarFails.com.

About ON24, Inc.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,200 enterprises rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://on24.staging.wpengine.com.

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