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ON24 and SiriusDecisions Know Successful Webinars

September 15th, 2014

ON24 Webinar Academy and SiriusDecisions to Deliver Latest Research,
Best Practices for Building Successful Online Events

SAN FRANCISCO — September 15, 2014 — ON24, the global leader in webinar-based marketing solutions that drive demand generation and customer engagement, today announced a new “live” day for its popular Webinar Academy professional training and certification program. Featured at the Sept. 16 event will be a keynote presentation by SiriusDecisions Research Director Laura Cross. This 45-minute presentation, with a live online chat to follow, will outline leading strategies for optimizing the effectiveness of online events.

Cross will highlight best practices to achieve webinar success, including:

  • A five-step framework to achieve B-to-B online event excellence
  • How to avoid four common mistakes when executing online events
  • How to leverage online events to accelerate prospects through the buying cycle
  • How to match the right content with the right buyer persona

Marketers and webinar producers are invited to register for the live session and to follow the Webinar Academy conversation via Twitter at #WebinarAcademy. In addition, users can explore the Webinar Academy’s virtual environment and access its library of on-demand content to learn more about creating successful webinars and to obtain Webinar Academy certification.

“Strategies for Building Successful Online Events” will be held Sept. 16, 2014, at 11:00 a.m. Pacific Time. Register here:

About Laura Cross, SiriusDecisions Research Director
Laura Cross is a results-oriented marketing professional with more than 15 years of experience in strategic planning, marketing operations and public relations. She understands demand creation for b-to-b companies and is passionate about companies with complex business models, especially those that sell to and through a channel.

About the Webinar Academy
As the industry’s only ongoing professional certification program, the ON24 Webinar Academy is designed to advance professionalism by providing valuable educational content and offering the Webinar Pro certification across four tracks that reflect key roles in webinar planning and execution – Video, Producer, Promoter and Presenter. To be certified and receive a track-specific badge, audience members must attend four 25-minute Webinar Academy sessions, either live or on demand, and pass a test administered after the completion of the track. If attendees successfully complete all four tracks, they receive the Webinar Pro certification and badge. All certifications and badges can be added to professional profiles and social media channels. To learn more, please visit the Webinar Academy on LinkedIn.

About ON24, Inc.
ON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any device, ON24’s award-winning solutions are integrated with leading CRM and marketing automation platforms, enabling marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises of all sizes rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit

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