ON24 Releases ON24 Intelligence, Streamlining How Marketers Evaluate Webinars And Drive ROI
July 08, 2016
Latest updates include industry-leading analytics and updated user interface
SAN FRANCISCO, July 8, 2016— ON24, the worldwide leading multimedia marketing platform, today announced the launch of ON24 Intelligence, an all-inclusive webinar analytics package with sleek user interface that allows marketers to drive webinar success to prove ROI, get leads to sales, and impact revenue.
“The most effective way to reach a buyer is with content,” says Sharat Sharan, CEO and Co-Founder of ON24. “And creating an active content experience is vital in closing business. Passive content may convince a customer to read a study, but this is simply not a strong enough impression and will rarely generate qualified leads, which is why webinars – active content that measures audience interest – are the most effective tool in driving sales. With more than 732 hours of content delivered every hour, ON24 is leading the charge in the business of hosting live webinars and ON24 Intelligence will combine everything our customers love and expect from ON24, with a streamlined user interface and all-inclusive analytics package.”
ON24 Intelligence includes a combination of the most comprehensive webinar analytics available in the industry in four key areas of measurement compiled in an easily navigable user interface:
Campaign Intelligence – Aggregated metrics from all webinars in any campaign that you define, including user profile, lead sources, viewer activity, engagement scores, and more. Campaign Analytics allow you to generate reports so you can identify sales-ready leads, prospect stage, and webinar trends, while empowering you with real-time graphical dashboards and drill down tools to prove your ROI, deliver leads to sales, and impact revenue.
Event Intelligence – Over 15 types of webinar metrics, including a summary dashboards and specific reports on widget activity, registration conversion, content viewed, survey responses, questions submitted, and more. All data is updated in real-time so you can be confident that your results are up to date.
Webinar Benchmarking – Benchmarking data is aggregated from ON24’s database of more than 30,000 webcasts delivered in the last 12 months and empowers business users to compare their webcast performance to averages across a selected target segment, including technology, legal services, or accounting.
ON24 Integration Service – ON24 supports integration with the leading CRM and marketing automation platforms, including Salesforce, Microsoft CRM, NetSuite, Eloqua, Marketo, Silverpop, Exact Target, and HubSpot. Over 30 types of metrics can be transferred and compiled to be leaveraged in your lead-scoring and nurturing process, including campaign information, user registration and viewing duration, as well as polls, questions, surveys and the associated user responses.
The launch comes at a time of accelerating growth for ON24. In 2015, ON24 hosted more than 60,000 webcasts, and is on pace to eclipse 100,000 in 2016. Last month, Goldman Sachs announced a $25 million investment in ON24, coming after the company saw a 70 percent year-over-year revenue growth in 2015.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,200 companies and organizations rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.