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ON24 Presents “The One Piece of Advice You Can’t Generate Leads Without” Webcast Series

January 10, 2008

SAN FRANCISCO, CA – January 10, 2008 –As the global leader in webcasting and rich media marketing solutions, ON24, Inc. (www.ON24.com) is sponsoring an eight-part webcast series based on RainToday.com’s informational report – “The One Piece of Advice You Can’t Generate Leads Without.” The webcast series features eight business-to-business lead generation experts, who provide insights for implementing and managing effective sales lead generation programs. These experts include Brian Carroll, President of InTouch; Laura Ramos, VP of Marketing Strategy and Technology, Forrester Research; Roy Young, President, MarketingProfs and Mike Schultz, Publisher, RainToday.com.

As sales and marketing professionals prepare their sales lead generation programs for 2008, ON24’s “The One Piece of Advice You Can’t Generate Leads Without” webcast series will address different aspects of sales lead generation. Featuring eight lead generation experts, the series kicks off on January 16, 2008 with Mike Schultz, Publisher of RainToday.com, a leading online source for service providers.

Continuing until April 2008, the “The One Piece of Advice You Can’t Generate Leads Without” webcast series starts at 11:00 am PST / 2:00 pm EST for a one-hour presentation and discussion. Future complimentary webcasts include:

Getting It Done – Executing Your Lead Generation and Marketing Plans
Mike Schultz, Publisher, RainToday.com
January 16, 2008 – Register Now

Trash Talk and Delete Buttons: A Candid Letter From Your Prospective Client
Jill Konrath, Chief Sales Officer and Author of “Selling to Big Companies”
January 30, 2008 – Register Now

Automate Lead Nurturing to Increase Lead Generation Effectiveness
Laura Ramos, VP of Marketing Strategy and Technology, Forrester Research
February 13, 2008 – Register Now

Promising Prospect – Or Dead End? Start by Defining a “Lead”
Roy Young, President, MarketingProfs
February 27, 2008 – Register Now

More is Not Better If You Don’t Know How to Nurture
Brian Carroll, CEO, InTouch
March 12, 2008 – Register Now

Tales to Keep Them Talking
Ardath Albee, B2B Marketing Strategist, Marketing Interactions
March 26, 2008 – Register Now

Generating Leads by Finding Buyers in Trouble
Larry Bodine, Founder, Law Marketing Portal
April 9, 2008

If You Can’t Measure It, Don’t Do It
Suzanne Lowe, President, Expertise Marketing LLC
April 23, 2008

For more information about the webcast series, registration or other ON24 webcasts

About ON24, Inc.
ON24, Inc. is the global leader in webcasting and virtual events. ON24 provides a full range of innovative solutions for applications such as demand generation, corporate communications and training and continuing education. More than 700 organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including IBM, Cisco, United Business Media, Credit Suisse, GE Healthcare, Hewlett-Packard, Motorola and the National Science Foundation. ON24 is headquartered in San Francisco, with offices in New York, London and Singapore.