Industry-leading webinar marketing platform sees across-the-board feature updates and improved viewer analytics
SAN FRANCISCO, Dec. 4, 2015 — ON24, the global leader in webinar-based marketing solutions, today announced a release with across-the-board feature enhancements for the Webcast Elite product line. The release includes new mobile features, enhanced analytics, and elegant new design for both audience and presenters.
“ON24 continues to build upon our best-in-class offering by analyzing and taking into account platform data and customer feedback from our more than 1,200 customers,” said Jayesh Sahasi, Chief Technology Officer and Executive Vice President, Products, at ON24. “We’re proud to consistently improve upon the industry’s leading webinar marketing solution, which delivers billions in sales pipeline for our customers annually.”
ON24’s world-class webinar platform is recognized as the best webcasting technology for marketers by Forrester Research. With a platform designed for demand generation, lead qualification, and customer engagement, ON24 serves leading global companies including IBM, Box, Workday, JPMorgan Chase, and SAP.
The product release arrives the same week that ON24 is announcing the extension of the “Epic Webinar Fails” campaign, which offers to free companies currently stuck in contracts with inferior webcasting providers. Under the terms of the offer, ON24 will buy out new customers from their existing contracts, including with WebEx and GoToWebinar — full details on the extended offer can be found here.
New Modern Look for Webinar Audiences
Design changes to the ON24 webinar product now reflect material design standards in order to build a unified viewing experience across all platforms, devices, and screen sizes. The enhancements use bold graphics for ON24’s updated and re-designed widget icons, which will display across all supported mobile platforms.
Live Webcast Presenter Enhancements
ON24’s Presentation Manager XD (PMXD) is widely considered to provide the industry’s best webinar presentation interface. Now, webinar producers and presenters can easily manage live and pre-recorded presentations and use new tools that make it simpler to manage attendee questions.
Updated Analytics Dashboard to Optimize User Experience
The best-in-class ON24 analytics dashboard is now more user-friendly with a variety of design updates, including an updated attendee graph that helps delineate between live vs. on-demand attendee data. With new navigation settings, audience reports allow users to toggle between all registrants, all attendees, live attendees, on-demand attendees, and no-shows in the report, with sortable columns for each metric.
About ON24, Inc.
ON24 is the leading webinar marketing platform for demand generation, lead qualification, and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification, and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development, and town hall meetings. More than 1,200 enterprises rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse, and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://on24.staging.wpengine.com.
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