Global Leader in Webcasting and Virtual Events Solutions Experiences Strong Customer and Sales Momentum
SAN FRANCISCO, CA – September 30, 2008 – ON24, Inc., the global leader in Webcasting and Virtual Events solutions, today announced that Denise Persson has joined the company as Chief Marketing Officer. With over 15 years of sales, marketing and product management experience, Persson will drive the company’s global marketing efforts for its integrated family of Webcasting and Virtual Events solutions across the United States, Europe and Asia-Pacific Regions.
Persson was formerly Executive Vice President of Global Marketing for Genesys where her marketing strategies and programs helped the company build a customer base of more than 200 of the Global Fortune 500. During her tenure, she was an integral member of the executive team that grew the company tenfold — from $20 million to more than $200 million. She also helped earn the company a number of prestigious industry and product awards as well as spearheading a variety of innovative green initiatives.
“Virtual events and webcasts were an integral component of the marketing programs I used for Genesys, so I’ve been an ON24 customer for years. I’ve walked in our customers’ shoes and look forward to using my experience to help them drive their own business success by using ON24’s demand generation solutions,” stated Persson. “Virtual events are the obvious answer for addressing ‘the perfect storm’ of escalating costs associated with business travel paired with the increased need for marketing programs that enable you to better engage your audience on a global level.”
“I have worked closely with Denise as a valued ON24 customer for a long time,” said Sharat Sharan, President and CEO of ON24. “We are delighted to welcome her to our management team. Denise’s experience and success in building a global brand and marketing organization will strongly support ON24’s growth plans.”
Prior to joining Genesys, Persson held earlier career positions in Stockholm with Kuwait Petroleum and Commodore. She holds an MBA from Georgetown University and a BS in Business Administration from Stockholm University.
About ON24, Inc.
ON24, Inc. is the global leader in webcasting and virtual events. ON24 provides a full range of innovative solutions for applications such as demand generation, corporate communications and training and continuing education. More than 700 organizations in publishing, technology, life sciences, government, and financial services rely on ON24, including IBM, Cisco, United Business Media, Credit Suisse, GE Healthcare, Hewlett-Packard, Motorola and the National Science Foundation. ON24 is headquartered in San Francisco, with offices in New York, London and Singapore.