Initiative dedicated to highlighting best techniques to drive ROI
SAN FRANCISCO, Oct. 4, 2016 /PRNewswire/ — ON24, the worldwide leading webinar marketing platform, today announced the company’s new Where is Your ROI? marketing campaign. The initiative aims to educate marketers on the best use of resources, time, and money to generate high-quality sales leads and drive tangible return on investment.
“Marketers are increasingly under pressure to improve ROI for every dollar they spend,” says CMO of ON24 Joe Hyland. “Traditional marketing tools like email are starting to lose their effectiveness, and new media – such as social – has yet to develop proven best practices for driving revenue, but webinars are unique in their ability to drive ROI at every stage of the funnel. TheWhere is Your ROI? campaign is dedicated to empowering marketers with the data and tools they need to turn unknown prospects into loyal customers.”
According to ON24 research, it takes approximately 12 marketing touches to convert a prospect into a customer, so spending the time to reach out to all leads takes time, money, and ample resources. Webinars are unique in their ability to measure prospects’ levels of interest and enable prospects to have multiple content touches in a single prospect interaction. Beyond viewing a presentation, prospects can download additional content, link to blogs, visit forums or seek out video channels — all which provides key data that enables sales teams to reach out in a manner that’s most helpful and productive. And with ON24, all audience behavior is tracked, scored and fed back into the circuit’s existing marketing and sales infrastructure – resulting in seamless lead follow-up.
“We’re dedicated to helping all of our customers become data driven, but we also want them to leverage the most relevant data that drives revenue for their business,” says Hyland. “Customers like Microsoft have seen over 7% of webinar attendees go on to become customers, which is an incredible return on investment.”
The launch comes at a time of accelerating growth for ON24. With more than 732 hours of content delivered every hour, ON24 is on pace to eclipse 100,000 in 2016. Earlier this year Goldman Sachs announced a $25 million investment in ON24, coming after the company saw a 70 percent year-over-year revenue growth in 2015.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,500 companies and organizations rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visithttp://www.on24.com.