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ON24 Launches Platform 10 Virtual Events and Environments

December 1st, 2011

Industry Leader Extends Next Generation Platform to Entire Product Line

SAN FRANCISCO, Calif. – December 1, 2011 – ON24, Inc., the global leader in webcasting and virtual events, announced today Platform 10 Virtual Events and Environments, a next- generation platform for building virtual conferences, sales kickoff events, partner training centers, product resource centers and other virtual destinations. With Platform 10, ON24 unifies its product line on a single open platform which provides unmatched security, ease-of-use, extensibility and reliability.

The foundation of Platform 10 is ON24’s patented “one widget, any product” architecture, which allows ON24 – and third-party developers – to create application-specific widgets and seamlessly integrate them into ON24 webcasts, virtual events and virtual environments. ON24 and its partners have developed over 50 widgets in a number of categories:

  • Social Networking
  • Collaboration
  • Enterprise Communications
  • Training

“With Platform 10, viewers can more easily consume content, network with their peers, and share their virtual experience with others,” said Tom Masotto, Vice President of Product Management at ON24. “ON24’s Platform 10 allows extensive visual customizations and provides flexible functionality, all within a single technology.”

About ON24 platform 10

Because Platform 10 integrates ON24’s webcasts, virtual events and virtual environments – which share a common set of widgets – on a single next-generation platform, viewers can easily and seamlessly move between the products, creating a more immersive and engaging viewer experience. Key components of the Platform 10 architecture include:

Enterprise-Class Security
For enterprise applications and internal communications, security and access control are of the utmost importance. ON24 platform 10 incorporates a number of access management and authentication features:

  • Single Sign On (SSO) for access management
  • Access security based on IP, domains and referrers
  • Enterprise-class password security and management
  • Security Assertion Markup Language (SAML) integration for employee authentication

Global and Multilingual
Platform 10 Virtual Events and Environments are multilingual; the language and time zones can be toggled at any time. Unique to the ON24 solution, each language comes with its own localized:

  • Location backgrounds
  • Custom menu navigation
  • Screen hotspots

All standard and custom labels, window tabs and titles, and system messages – as well as the widget user interfaces – are completely translated in over 15 languages.

Next Generation Reporting and Analytics
Platform 10 includes a next-generation reporting and analytics system on both an individual and summary level. Not only can the usage of a widget be tracked, but the architecture also allows activities within the widgets – such as who posted a message to Facebook – to be recorded as well. The ON24 reporting engine captures the complete set of performance and attendee activity details and provides both real-time dashboards and detailed online reports. This next generation of reporting and analytics provides ON24 clients with an unmatched level of attendee data and event activity intelligence.

ON24 platform 10 is a complete Software-as-a-Service (SaaS) offering; no deployment resources are required. Because the ON24 platform resides in the cloud, customers can build solutions quickly and efficiently, without the need for IT intervention and support. ON24 customers can either provision webcasts, virtual events and virtual environments themselves or engage with ON24 for a turnkey service package.

For more information on the benefits of ON24 platform 10, call 1-877-202-9599.

About ON24, Inc.

The recognized global market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from partner expos, user conferences and trade shows to training and company town hall meetings. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit