ON24 Launches ON24 Demand, Revolutionizing How Marketers Create, Distribute and Measure Multimedia Content

Powered by best-in-class webinar and video analytics, new offering transforms content creation, editing and digital distribution capabilities

SAN FRANCISCO, February 4, 2016 — ON24, Inc., the global leader in webinar marketing, today announced the launch of ON24 Demand, a multimedia and content distribution platform that enables marketers to easily create, re-use, share and promote video and webinar content. ON24 Demand’s rich multimedia functionality enables companies to convert a single webinar into multiple digital marketing assets, generating new leads and engaging with new audiences.

“Marketers are looking for innovative and data-driven strategies to extend the lifecycle of their best performing content,” said Sharat Sharan, ON24’s co-founder and CEO. “In today’s economic climate, it’s critical to maximize the impact of every marketing dollar – this is now possible with ON24 Demand.”

Recognized by Forrester as the best webcasting technology for marketers, ON24 delivers millions of hours of content annually, generating billions of dollars in sales pipeline value. With tight integration across social media destinations including YouTube, Twitter, Facebook and LinkedIn, ON24 Demand enables marketers to amplify webinar content by increasing their audience reach. Further, ON24’s industry-leading analytics capabilities can help uncover the highest performing assets best suited for syndication and social distribution, by analyzing video performance at both the individual and aggregate level.

Features of ON24 Demand include:

• Custom Content Creation: ON24 Demand enables users to efficiently customize, edit and syndicate multimedia content from high-performing webinars in order to maximize the ROI of their webinar marketing programs
• Video and content distribution: The platform tightly integrates with social media channels including YouTube in order to publish customized content from high-performing webinars
• Advanced viewing analytics: By comparing viewing and interactivity data at both the individual and aggregate level, the platform allows users to measure and compare content popularity in order to A/B test campaigns and determine content to promote through digital and social channels

“As a leader in business information and data solutions, our webinars are crucial to educating the Avention user community, fostering customer relationships and building our sales pipeline,” said Cari Zoch, Senior Manager, Brand Communications at Avention. “ON24 Demand will help us broaden our communications strategy and extend the reach of our webinar marketing programs, which include audiences across a diverse range of companies and industries who are interested in learning how to use high-quality data to make strategic business decisions.”

Learn more about ON24 Demand at: www.on24.com/products/on24-demand/

About ON24, Inc.
ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification, and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,200 companies and organizations rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com.

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