Enhanced Webcast Elite Video Portal Allows Marketers to Leverage
Video Capabilities of ON24 Webinar Marketing Platform
SAN FRANCISCO, Calif. — Dec. 19, 2014 — ON24, the global leader in webinar-based marketing solutions that drive demand generation and customer engagement, today announced that the new Webcast Elite Video Portal now enables ON24 customers to display all of their archived webcasts as eye-catching, easy-to-view videos. By giving them this “You Tube” treatment, the portal makes webinars even more memorable.
As a part of the ON24 webinar marketing platform, the ON24 portal enables marketers to repurpose, publish and syndicate webinar assets to extend the life of webinar content and thus enhance lead generation performance. It also allows producers to push videos of completed webcasts to significantly larger audiences, expanding their reach and ROI.
Included in the Webcast Elite Marketing Edition, the portal presents a webinar library with a unique, video-centric look and feel. “With the Webcast Elite Video Portal, our customers can extend the life of their webinars by distributing them in an easily accessible format,” explained Jayesh Sahasi, Chief Product Officer and CTO for ON24. “This is a compelling user interface, with one-time registration, metrics and search and social media capabilities.”
Avention, Inc., created a Webcast Elite portal that leverages these benefits. A provider of real-time, actionable B2B data, Avention offers “The Avention Network: Build the Future for the Business of Tomorrow,” an online customizable library with a single sign-on capability, enabling audiences to register once and view all the on-demand webinars posted. “With our Webcast Elite portal, we can publish an archived webinar to the portal with a single click. We save a lot of time and get a bigger audience,” said Cari Zoch, Avention brand communications manager. She added, “ON24 has made it exponentially easier to run webinars. The platform is intuitive and simple to use, and the analytics we get are more robust than anything we’ve ever had and give great insights into the events we host.”
The use of video for business communication, including marketing and lead generation, is growing dramatically. According to MarketingProfs, each person in the U.S. consumes an average of 19 hours of online video content each month, while other data illustrates that in the course of a given day, nearly 90 million people watch over 1 billion online videos.
With the new Webcast Elite Video Portal, end users can view archived webcasts in the same intuitive way that they might surf around popular video sites. Features include:
- One-click publishing of archived webinars
- Single sign-on access to the entire video portal
- Mobile-ready access to videos, with no downloads required
- Custom styling
- Direct-to-content links to the portal and to launch the video
- Ability to customize thumbnails for each video
The new video portal is easy to use—producers simply post the new “Single File Archive” video file that is automatically generated after each live webcast. For viewers, the portal provides easy access to presentations, a quick way to navigate through archived webinars. As a result, they are more likely to explore and engage with customers’ online channels.
“ON24 is truly leading the way when it comes to helping customers leverage the power of video,” commented Sahasi. “This newest enhancement is part of our ongoing commitment to giving customers the largest selection of easy-to-use content-viewing tools. With the video portal, viewers will want to keep exploring, enabling our customers to drive ROI by extending the life and value of archived content.”
About ON24, Inc.
ON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any device, ON24’s award-winning solutions are integrated with leading CRM and marketing automation platforms, enabling marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises of all sizes rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com/.
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