SAN FRANCISCO, CA – February 9, 2010 – ON24, Inc., the global leader in webcasting and virtual event solutions, announced today that its new strategic partner in Japan, Softbank Group’s ITmedia, Inc., will be hosting the first virtual event sponsored by Hewlett-Packard Japan.
The event, set to begin February 16, will provide product and business information to HP business partners in the region. It follows seven physical events, “HP Partners Communication,” being held throughout Japan through February 15. “We are targeting HP business partners who are interested in HP products but unable to attend a physical event,” explained ITmedia’s General Manager of Virtual Events Go Abekawa. “Because this approach gives attendees more options, it better meets their needs.”
The HPPC, a series of traditional in-person events complemented by a virtual alternative, showcases a trend that is rapidly accelerating in virtual events-the so-called “hybrid” event. “More enterprises are developing events strategies that include adding a virtual component to a physical event. These hybrid experiences significantly increase reach,” said ON24 CMO Denise Persson.
The theme of this year’s winter HPPC is “You can see everything HP.” Designed to facilitate HP partner communication and improve partner support, the virtual HPPC will feature a variety of presentations and product demonstrations, as did the physical events. In the virtual Resource Center, attendees will be able to download all materials, such as product spec documents and case studies, into a virtual briefcase. “We are pleased that our partnership with ITmedia is already benefiting customers in the Asian market,” said Persson. “With our reliable, scalable platform and ITmedia’s unique events expertise and understanding of the local market, we will continue to fuel the growth of the Japanese virtual events space.”
Founded in 1999, ITmedia, a Softbank Group company, is the number one online media company serving the Japanese IT market. Its portfolio of Web sites features the top destinations for Japanese enterprise IT professionals seeking news, trends, advice and expert content to help them do their jobs.
About ON24, Inc.
The recognized global virtual events market share leader , ON24 is the world’s leading provider of webcasting and virtual environments for corporate communications and demand generation. ON24 offers fully integrated, enterprise-wide solutions for a wide range of applications, including training, conferences, company meetings, partner expos and virtual trade shows. More than 750 organizations in publishing, technology, life sciences, government and financial services, including IBM, Cisco, United Business Media, Credit Suisse, GE Healthcare, Oracle and the National Science Foundation, rely on ON24. The company is headquartered in San Francisco, with offices in New York, London and Singapore. For more information, visit http://www.ON24.com.