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ON24 Introduces Accounting Industry Webinar Benchmark Index

November 25, 2013

Providing Big Data Capabilities to Support ROI-Driven Accounting Communications

SAN FRANCISCO, Calif. – November 25, 2013 – ON24, the global leader in webcasting and virtual communication solutions, today announced the availability of the Accounting Webinar Benchmark Index, enabling ON24 customers in the accounting profession to compare their webcasts to a collection of peer webcasts and to use that data to improve their own performance.

ON24 is the webcasting solution of choice for accounting, supporting seven of the top ten accounting firms in the world, including all of the Big Four accounting firms. As a result, ON24, with its wealth of customer data, is uniquely qualified to deliver webcasting benchmark data. “The accounting industry is at the forefront of implementing virtual communications solutions, and all major accounting firms use ON24 webcasting,” commented ON24 CEO Sharat Sharan. “By sharing industry-specific webcast data, the ON24 Accounting Webinar Benchmark Index is helping to drive greater ROI by providing accounting firms with some real insights into optimizing their webcasting and online professional education initiatives.”

This new vertical-market webinar benchmark index, part of ON24’s Marketing Performance Suite, is built on the foundation of the company’s industry-first Webinar Benchmark Index, which provides ON24 users with actionable intelligence to optimize ROI from online events and training. To date, specific vertical market indices have been developed for the legal and accounting markets, with additional verticals to follow in 2014.

Webinars have become one of the most important tools for accounting firms to communicate with their employees, partners, customers and prospects. Accounting firms of all sizes are using webinars for a variety of applications, including CPE (continuing professional education), marketing, training and corporate communications – driven by the need to deliver real-time updates and compliance training to accountants for CPE certification and provide guidance to clients and prospects to drive revenue growth.

A key consideration for today’s global accounting firms is the need to implement training programs to meet CPE requirements. Organizations are meeting this challenge with webcasting. “CPE is an application that is seeing explosive growth,” Sharat added. In addition, ON24’s Continuing Education (CE) solutions feature mobile access; in fact, ON24 is the first company to offer National Association of State Boards of Accountancy (NASBA)-compliant virtual CE training on mobile devices.

The Webinar Benchmarks Report, 2013 Accounting Edition
ON24 is now offering the Webinar Benchmarks Report, Accounting Edition, which features performance data aggregated from accounting industry webinars. The analysis of ON24’s performance database illustrates that accounting industry webinars are unique in several ways:

  • The average webcast within the accounting sector captures 1,251 registrants
  • Webinars are averaging a 61% registrant-to-attendee conversion rate
  • Average viewership per webcast is 66 minutes

ON24’s data is culled from live and on-demand events hosted by a cross-section of 31 accounting firms. The report is available at:
http://on24.staging.wpengine.com/partnershowcase/mktg/ON24_Benchmark_Accounting.pdf

About ON24, Inc.
ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 platform include demand generation, partner enablement, virtual talent onboarding and development, product launches, company town hall meetings and user conferences. More than 800 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and SAP, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.ON24.com.

 

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