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ON24 and Frost & Sullivan Present 2015’s Top Marketing Trends

December 15th, 2014

Webinar Academy Keynote to Illustrate the Coming Shift
in Customer and Prospect Communication

SAN FRANCISCO — Dec. 15, 2014 — ON24, the global leader in webinar-based marketing solutions that drive demand generation and customer engagement, today announced a new “live” day for its popular Webinar Academy professional training and certification program. Featured at the Dec. 18 event will be a keynote presentation by Frost & Sullivan Principal Analyst Melanie Turek, who will share key 2015 marketing trends and provide insights into the current “state of the market,” as well as best practices to drive success in the new year.

The 60-minute presentation, “Top Marketing Trends in 2015,” will feature Frost & Sullivan’s mega-trends and customer-relationship data and provide a full picture of the new ways in which companies will communicate with customers and prospects in 2015 and beyond. With a special focus on the new mobile and social environment, as well as content delivery tools such as webinars, this session will highlight:

  • The evolving role of social media
  • Adding value to content marketing
  • Changing customer behavior
  • The increasing value of webinar marketing

Marketers and webinar producers are invited to register for the live session and to follow the Webinar Academy conversation via Twitter at #WebinarAcademy. In addition, users can explore the Webinar Academy’s virtual environment and access its library of on-demand content to learn more about creating successful webinars and to obtain Webinar Academy certification.

“The marketing landscape continues to evolve, and this event will help marketing professionals as they develop their 2015 plans,” commented Mark Bornstein, senior director of content marketing for ON24. “The insights from Melanie and the team at Frost & Sullivan will be very useful for marketers and webcast producers who want to know more about the effective use of the tools and techniques that will drive marketing ROI in 2015.”

About Melanie Turek, Principal Analyst, Frost & Sullivan
Melanie Turek is a principal analyst at Frost & Sullivan. She is a renowned expert in real-time communications, collaboration and content-management technologies, which she has been covering for more than 10 years. Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market.

About the Webinar Academy
As the industry’s only ongoing professional certification program, the ON24 Webinar Academy is designed to help companies deliver more successful webinars by providing valuable educational content and offering the Webinar Pro certification across four tracks that reflect key roles in webinar planning and execution – Video, Producer, Promoter and Presenter. To be certified and receive a track-specific badge, audience members must attend four 25-minute Webinar Academy sessions, either live or on demand, and pass a test administered after the completion of the track. If attendees successfully complete all four tracks, they receive the Webinar Pro certification and badge, which can be added to professional profiles and social media channels. To learn more, please visit the Webinar Academy on LinkedIn.

About ON24, Inc.
ON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any device, ON24’s award-winning solutions are integrated with leading CRM and marketing automation platforms, enabling marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises of all sizes rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com/.

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