ON24 Brings Webinars Back from the Dead

SAN FRANCISCO — Oct. 27, 2014 — ON24, the global leader in webinar-based marketing solutions that drive demand generation and customer engagement, today announced “Bring Your Webinar Back from the Dead,” a Halloween-season take on “re-animating” webinar content. Scheduled for Tuesday, Oct. 28, 2014, at 11:00 a.m. Pacific / 2:00 p.m. Eastern, this interactive online gathering will show webcast producers how to extend the life and value of webinar content long after a live event is over – taking webcasts from “dead and gone” to “living forever” by making content available to a wider audience.

Head zombie and ON24 Senior Director of Content Marketing Mark Bornstein will show the audience how to pry open the coffin of webinar content and bring it back above ground – helping it to live eternally. Bornstein will show the audience all of the best tricks and treats, including how to:

• Syndicate webinar content across multiple channels
• Build an on-demand strategy for archived webinars
• Use webinar content to create new content
• Ensure that webinar content has a longer shelf life

For most companies, once a webinar is over it is as dead as a doornail. But the “spirit” of a webinar can and should be resurrected. According to ON24’s own benchmark data, some 21.7 percent of viewers who register for a live event come back to view it on demand, and 13 percent of webcast audiences view BOTH the live and on-demand events. Also, roughly 19 percent of on-demand webcast registrants never registered for the live event. The best practices implication for webcast producers is the great value in archiving webcasts and making them available on demand, as well as leveraging post-live promotion to extend content use, validating the idea that webcasts are more than just “a moment in time.”

“With some simple strategies, we can help you make old webinar content fly faster than a rabid bat, haunting customers and prospects for years to come,” commented Bornstein. “Of course, this is all tongue-in-cheek and in the spirit of the season, but we’re deathly serious about helping webinar producers make their content live forever, to extend reach and ROI.”

About ON24, Inc.
ON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any device, ON24’s award-winning solutions are integrated with leading CRM and marketing automation platforms, enabling marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises of all sizes rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com.

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