ON24 Brings Together Renowned Marketers for Inaugural ‘Webinar World’ Conference
January 23, 2017
Executives from SAP, HubSpot, and Microsoft Bing will lead conversations on marketing in the digital age
SAN FRANCISCO, Jan. 18, 2017 /PRNewswire/ — ON24, the world’s leading webinar platform, today announced it will hold its inaugural ON24 Webinar World user conference from March 6 to 8, 2017, at the Westin St. Francis in San Francisco.
The first digital marketing and demand generation conference of its kind, ON24 Webinar World is centered around the theme of “Mastering the Art and Science of Webinar Marketing.” The event will bring together more than 500 data-driven executives from a range of industries, from financial services to media to technology, for conversations on webinar marketing, strategy, and execution.
“We’re excited to facilitate some important and timely marketing conversations, and are looking forward to providing tangible value to all attendees,” said Sharat Sharan, CEO and co-founder of ON24. “In today’s digital landscape, webinars and video are one of the most vital tools for marketers, and we believe ON24’s data and intelligence provides marketers with an unprecedented level of personalized information on their prospects. We’re excited to share a range of our best practices and customer insights during our first ON24 Webinar World.”
ON24 Webinar World will feature three days of events and activities designed to provide attendees with practical guidance on how to take their marketing to the next level. The company will debut ON24’s latest product features, provide expert training, and share never-before-seen industry benchmarking data, which will enable marketers to gauge how they stack up to their competitors.
The conference features more than 35 sessions on three different talk tracks: webinar strategy, webinar execution, and ON24 Best Practices. Numerous industry experts and ON24 customers, including executives from companies like SAP, HubSpot, InsideSales.com, Microsoft Bing, LinkedIn and more, will speak, providing actionable insights and recommendations for marketers at all levels.
ON24 Webinar World attendees will have the opportunity to hear insights from experts such as:
Fred Isbell, Senior Director, Digital Business Services Marketing, SAP, “The Perfect Storm: Modern Marketing and Thought Leadership for Next Generation Webcasts”
“The End to End Webcast Story: How to Scale From 100’s to 1000’s,” MJ DePalma, Sr. Global Channel Marketing Manager, Microsoft
“The Evolution of a World Class Webinar Strategy: The LinkedIn Marketing Solutions Story,” Amanda Halle, Senior Manager, Demand Generation and Michelle Blondin, Marketing Manager, Demand Generation, LinkedIn
In addition, ON24 will be announcing the winners of its Webinar Engagement Awards at ON24 Webinar World. These quarterly awards are selected from thousands of top webinars and showcase the best, most innovative use of webinars throughout the quarter. Past winners include global brands such as IBM, Microsoft, Deloitte, Atlassian, DocuSign, and more.
The inaugural ON24 Webinar World conference comes at a time of tremendous growth for ON24. The company delivered more than 85,000 webinars in 2016, and raised $25 million from Goldman Sachs last year.
About ON24: ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,500 companies and organizations rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.