SAN FRANCISCO, Jan. 31, 2019 /PRNewswire/ — With more than 66% of buyers saying they prefer webinars to other content formats, it’s no wonder that marketers are putting in the time, effort and resources to make their webinars world class.
The high quality of webinars showed in ON24’s annual “Webinars That Rocked Competition,” which saw a record number of submissions, each bringing a unique, innovative approach to engaging with key audiences through webinars.
ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences, selected the winner from submissions that ranged from consumer education webinars to internal training presentations to panel discussions.
Promega took home first place, Octopus Investments earned second, while Autotrader UK won third.
“Webinars are invaluable tool in the marketer’s belt, and we’re continually impressed with the creative ways our customers use the ON24 platform to drive true ROI and impact their bottom line,” says Joe Hyland, CMO, ON24. “We’ll continue to work to provide our customers with the most cutting-edge features and products so they can interact with their audiences in the most impactful ways.”
The top three came from a group of distinguished list finalists that included SAP, Valeo, Collette Travel, and The IIA.The winner Promega, which provides solutions and technical support to the life sciences industry, put on the winning webinar, “Ask The Experts: Ensuring a Successful PCR Every Time.”
The goal of the winning presentation was to bring awareness to Promega’s technical scientists and the services they provide. At the start of the webinar, Promega asked how likely attendees would be to use the services of these scientists. Only 6 percent said they would be very likely to use the services of technical scientists at the start; by the end of the webinar, that number had jumped to 68 percent.
“Webinars continually offer us the chance to ensure life scientists using our products have the knowledge they need to be successful in the lab,” says Cheri Edwards, Webinar Program Specialist, Promega. “ON24 has enabled us to create a first-class webinar experience, providing new ways to engage with our audience and new reasons to offer webinars as part of our strategic marketing plans. We are flattered to be recognized for our efforts and honored with the award.”
The first place winner from Promega won two free tickets to ON24’s Webinar World 2019, taking place March 11 to 13 in San Francisco, plus travel and accommodations. Webinar World 2019 centers on the theme, “Engage for Action,” calling on companies to redefine digital engagement as personalized, data-rich, and audience-centric.
The 2019 edition is headlined by NPR’s Scott Simon, the distinguished host of NPR’s “Weekend Edition Saturday,” who will share how he uses storytelling to build listener relationships in the conference keynote.
Ready to take your engagement, marketing, and storytelling to the next level? Register for Webinar World 2019 at http://on24events.com/webinarworld2019
About ON24, Inc.
ON24 is on a mission to redefine how organizations engage with their audiences, powering interactive, data-rich webinars and content experiences that help people connect on a more human level and make smarter business decisions. Through the ON24 Engagement Platform, marketers can create Live, On Demand and Personalized Engagement, turn it into actionable intelligence and integrate it across their operations. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 Engagement than any other marketing channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney. For more information, visit https://www.on24.com.
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SOURCE ON24, Inc.