Digital marketing thought leaders from ON24, Forrester, LinkedIn, Hubspot and more will share their strategies for businesses to drive pipeline by engaging their customers and prospects at scale through webinar marketing
SAN FRANCISCO, Calif. — According to Forrester, buyers prefer to self-educate with online content, yet 87% of business-to-business marketers struggle to make that content compelling enough to get their attention. Today, the leading webinar marketing company ON24, will hold Webinar World Virtual, a free, digital event dedicated to best practices for creating engagement-driven, high-impact webinars that captivate audiences, generate high-quality leads and boost revenue.
“Almost every marketer I talk to says the biggest challenge they face is engaging the modern, do-it-yourself buyer,” says Mark Bornstein, Vice President, Content Marketing, ON24. “ON24 Webinar World Virtual will show marketers how to engage hundreds, or even thousands of prospects, for almost an hour and convert them to highly-qualified leads with interactive, data-driven webinars. In just a few hours without ever leaving the office, marketers can learn how to maximize their webinar program and drive results.”
ON24 Webinar World Virtual builds on the company’s in-person user conference held in San Francisco this past March and offers a curated version of the event’s hottest sessions in an online format. Powered by the ON24 engagement-at-scale platform, attendees will experience immersive video presentations and the ability to leverage that knowledge anytime, anywhere. And, by taking the event virtual, ON24 doubled the number of attendees, helping more marketers gain the practical guidance they need to take their webinar programs to the next level.
ON24 Webinar World Virtual highlights include:
- Keynote presentation from Steve Casey, Principal Analyst at Forrester
- Webinar Strategy, Webinar Execution, and ON24 Best Practices
- Customer case studies and sessions from today’s top brands
- Live Q&A with ON24 webinar marketing experts, including CMO Joe Hyland and VP of Content Marketing Mark Bornstein
The event kicks off Tuesday, June 6 at 10:00 AM PST, 1:00 ET, register here to attend.
About ON24, Inc.
ON24 is the leading webinar marketing company that helps companies engage customers at scale and deliver meaningful insights on those interactions. Integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com.